Sports Comm. major getting a facelift

By: Madeline Schnieders, Managin Editor

Newman’s sports communication major is going through changes. In the fall of 2022, the degree will transition to being called the sports media and promotion major.

Professor of Communication Audrey Hane said that the revision will provide students with more hands-on experience in the athletic department.

“It'll help them figure out what they like and what they enjoy, and then it'll help them find a job because they'll have real experience in an athletic department,” she said.

Hane said the change will also help the athletic department by having students work there.

The revised major has two tracks, Hane said: a media track focusing on social media, digital marketing and journalism; and an entertainment and promotion track, which will be more focused on game day and facilities management, special projects and public relations.

Hane said she hopes the change will attract more students to the program. The sports communication major currently has 12 students, and Hane said she hopes the number will double or even triple with the revision. She also said she believes the change will make transferring from the sports media major at Butler Community College to Newman easier for students.

Zach Brake, assistant athletic director for communications, will teach a sports facility and event management class in the fall. He said the idea is to turn the sports communication major into a unique program that only Newman offers.

“Because that's what Newman is: the liberal arts education with the unique program offerings that you can't get anywhere else,” he said.

PHOTO: Courtesy photo, Newman Athletics